Explore conceiving and launching new and innovative products, services, and companies. Build on the core business curriculum with topics including Lean Startup, Customer Development, Opportunity Recognition, Value Creation, Value Proposition Design, Market Identification, Entrepreneurial Finance, New Product Adoption, Disruptive Innovation, and Intellectual Property.
Learn the process of entrepreneurship – how to self-assess your commitment and resources, strengthen your tolerance of ambiguity, recognize opportunities and risks, assess ideas, seize the sense of urgency, and mine your creativity. At SNU, we explore innovations in our curriculum just as we explore innovation in the business world.
Learning will be centered around real-world projects and case studies. You will have access to the Reno area’s growing entrepreneurial “ecosystem”, and the surprisingly rich network of local expertise attracted by Lake Tahoe’s desirable lifestyle.
An internship with a local entrepreneurial business or social organization will be an integral part of your college experience.
“It’s technology married with liberal arts, married with the humanities, that yields us the results that makes our heart sing.”
– Steve Jobs
SNU Entrepreneurship alumni have gone on to join successful startups such as Polar Pro, the seller of GoPro and drone camera filters and accessories which raised $1 million on Shark Tank after less than 5 years in business, and Bristlecone Holdings, which develops technology to facilitate consumer credit in underserved markets. Others have started their own businesses, or purveyed their undergraduate internships into professional positions.
I chose to major in Entrepreneurship because I’ve always entertained the idea of owning my own business, but I was also pulled toward Finance and Economics by my lifelong love of math, so a double major was the perfect compromise. The appeal of math is its relevancy and consistency. Numbers do not lie and take the emotion out of making decisions. I believe this to be crucial to success in running a business.