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  3. Marketing
Marketing student practices her editing techniques for her visual work at Sierra Nevada College
The digital and analytical skills
most in demand in the marketplace.

Marketing

B.S.B.A. in Marketing

How do I connect what I want to sell

. . . with a customer who wants to buy?

Learn both traditional marketing techniques and the cutting-edge digital tools sought by 21st century employers. Courses in Consumer Behavior, Pricing & Strategy Tactics, Competitive Strategy, Advertising & Branding, Social and Non-Profit Marketing, Ethnic & International Marketing, Product Management/Development, Marketing Research, and Online & New Media Marketing address the ideas and techniques used by successful enterprises to connect with their clients in our global economy.

Ground your understanding of fundamental business practices in the Business core curriculum courses. Explore ideas and practices which apply equally to for-profit and non-profit environments.

Ads developed by SNC Tahoe Online & New Media Marketing students for local businesses.

An ad created by SNC Tahoe Marketing students for Incline Village hair salon Sierra Bella
An ad created by SNC Tahoe Marketing students for Mountain High Sandwich Co.
An ad created by SNC Tahoe Marketing students for Incline Village restaurant Bite

Embrace the Online Revolution

Acquire the digital skills in high demand as technology continues its headlong acceleration.  Develop solid expertise in marketing research and internet analysis. Learn Web Design through the college’s Digital Arts program. Intern with local digital marketing companies. SNC Tahoe’s entire marketing program is dedicated to staying on the cutting edge of the digital marketing revolution.

Graduate prepared to apply your understanding of consumer behavior to the growing array of markets and platforms.

Meet Marketing major Madeleine Hall

Madeleine Hall, Marketing major, poses in front of brightly painted wall

Class of 2017

Attending MiddCORE, the summer innovation program held at SNC, exposed me to the advertising side of business and motivated me to switch my major to marketing. It could take me in a multitude of different directions; I hope to work at a company like Red Bull promoting incredible events, or help launch a start-up. . . . Read More

Ask A Question

See the GRADUATION REQUIREMENTS > page for specific major course requirements.

Richard Gire
Program Chair, Marketing
rgire@sierranevada.edu
775-831-1314 x7498

Request Info   Apply Now!

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