B.S.B.A. in Marketing
How do I connect what I want to sell
. . . with a customer who wants to buy?
Learn both traditional marketing techniques and the cutting-edge digital tools sought by 21st century employers. Courses in Consumer Behavior, Pricing & Strategy Tactics, Competitive Strategy, Advertising & Branding, Social and Non-Profit Marketing, Ethnic & International Marketing, Product Management/Development, Marketing Research, and Online & New Media Marketing address the ideas and techniques used by successful enterprises to connect with their clients in our global economy.
Ground your understanding of fundamental business practices in the Business core curriculum courses. Explore ideas and practices which apply equally to for-profit and non-profit environments.
Ads developed by SNU Tahoe Online & New Media Marketing students for local businesses.
Embrace the Online Revolution
Acquire the digital skills in high demand as technology continues its headlong acceleration. Develop solid expertise in marketing research and internet analysis. Learn Web Design through the college’s Digital Arts program. Intern with local digital marketing companies. SNU Tahoe’s entire marketing program is dedicated to staying on the cutting edge of the digital marketing revolution.
Graduate prepared to apply your understanding of consumer behavior to the growing array of markets and platforms.
Meet Marketing major Madeleine Hall
Class of 2017
Attending MiddCORE, the summer innovation program held at SNC, exposed me to the advertising side of business and motivated me to switch my major to marketing. It could take me in a multitude of different directions; I hope to work at a company like Red Bull promoting incredible events, or help launch a start-up. . . . Read More
Meet More SNU Tahoe Business Students
Sierra Nevada University's Business program offers majors in
Entrepreneurship, Marketing, Finance & Economics, Global Business Management,
and Ski Business & Resort Management
See the GRADUATION REQUIREMENTS > page for specific major course requirements.