Entrepreneurship students celebrate after winning the Govenor's Cup for their business idea
Learn the process of entrepreneurship: assess your resources, tolerate ambiguity, recognize opportunities and risks, use your sense of urgency, and mine your creativity.


B.S.B.A. in Entrepreneurship

Find Your Opportunity

Entrepreneurship: “the pursuit of opportunity without regard to resources currently controlled.”

– Howard Stevenson (Harvard Business School)

Explore conceiving and launching new and innovative products, services, and companies. Build on the core business curriculum with topics including Lean Startup, Customer Development, Opportunity Recognition, Value Creation, Value Proposition Design, Market Identification, Entrepreneurial Finance, New Product Adoption, Disruptive Innovation, and Intellectual Property.

Learn the process of entrepreneurship – how to self-assess your commitment and resources, strengthen your tolerance of ambiguity, recognize opportunities and risks, assess ideas, seize the sense of urgency, and mine your creativity. At SNU, we explore innovations in our entrepreneurial college courses just as we explore innovation in the business world.

SNU Tahoe Business Plan Competition: Solar Innovations

See how an idea to keep beer cold at the beach was developed into an award-winning business product to keep temperature sensitive vaccines cold for delivery in developing countries!

During the annual Business Plan Competition Series, student teams develop an initial idea through progressively more detailed and competitive iterations, with the possibility of earning substantial cash prizes along the way. We’re very proud of our students’ performance in regional competitions, where our teams regularly place against much larger schools like UNR and UNLV.

Real-Life Challenges

Your learning will be centered around real world projects and case studies. You will have access to the Reno area’s growing entrepreneurial “ecosystem”, and the surprisingly rich network of local expertise attracted by Lake Tahoe’s desirable lifestyle.

An internship with a local entrepreneurial business or social organization will be an integral part of your college experience.

“It’s technology married with liberal arts, married with the humanities, that yields us the results that makes our heart sing.”

– Steve Jobs

SNU Entrepreneurship alumni have gone on to join successful startups such as Polar Pro, the seller of GoPro and drone camera filters and accessories which raised $1 million on Shark Tank after less than 5 years in business, and Bristlecone Holdings, which develops technology to facilitate consumer credit in underserved markets. Others have started their own businesses, or purveyed their undergraduate internships into professional positions.

Meet Entrepreneurship major Giulianna Crivello

Giulianna Crivello, Entrepreneurship major, holding check she won at the Business Plan Competition

Class of 2018

I've always entertained the idea of owning my own business, but I also have a lifelong love of math. The appeal of math is its relevancy and consistency. Numbers do not lie and take the emotion out of making decisions. . . . Read More

Sigma Nu Tau

logo for Sigma Nu Tau, the entrepreneurship honor societySierra Nevada University now has a chapter of Sigma Nu Tau, the only academic honor society dedicated to entrepreneurship”. Their mission is “To promote, recognize, and reward academic excellence in entrepreneurship and to encourage and recognize the practice of principled entrepreneurship.” Proponent Charles Koch described Principled Entrepreneurship™ as “maximizing long-term profitability for the business by creating real value in society while always acting lawfully and with integrity.”

Juniors and seniors who are majoring in entrepreneurship or a related field and have a cumulative GPA of at least 3.5 are eligible to apply for membership. Sigma Nu Tau members can apply for scholarships, and enter the annual video pitch competition. Members also receive a monthly newsletter with information about business competitions and grant opportunities, and links to practical articles for entrepreneurs.

Ask A Question

See the GRADUATION REQUIREMENTS > page for specific major course requirements.

Jonathan Breiter, MBA
Program Chair, Entrepreneurship
775.831.1314 x7577

Sierra Nevada University's Business program offers majors in
Entrepreneurship, Marketing, Finance & Economics, Global Business Management,
and Ski Business & Resort Management