What is a “Creative Idea Challenge?
The Preger Prize Creative Idea Challenge, first held in early 2020, stimulates and supports individual creativity among SNU undergraduate students. The Preger Challenge is open to full-time students in any discipline at the Incline Village campus. Submitted business ideas must be novel, useful, and implementable, and be accompanied by a thought-out plan for implementation.
Ten contestants each submitted an Idea Submission Form, Business Model Canvas, and a one-page Executive Summary to enter. Not surprisingly, at a time when the pandemic is still exerting its day to day influence, all the winning ideas included a digital component to facilitate communication and connection. The presentations were judged by Ron Wall, Scott Snavely, and Nathan Hamilton, all of whom have impressive resumes in entrepreneurship and business.
The 2021 Preger Creative Idea Challenge Winners
First Place – $5,000
Alexandra Pierce – “bRo” (borrow), an app for consumers to list and rent their personal items. Particularly useful for things you don’t use regularly but can’t usually rent.
Runners Up – $2,000
Gabriella Bucciachio – “Simon Says”, software installed in rental cars which provides audio answers to questions about operating the vehicle.
Haley Johnson – “Education Approach”, subscription-based diagnostic software for schools to test students’ individual learning styles before they start kindergarten.
Cole McCullough – “SSS Worldwide”, an action-sports app to connect people with athletics coaches and trainers who can help with their specific goals.
Mallorie Miller – “Interload Transportation”, a service combining existing GPS, RFID, drone technology, and satellite systems to trace shipments globally and provide UBI (usage-based insurance).
West Thompson – “Meal Magic”, an app for students at college sports events to get food from the concession stand delivered to their seat.
The Preger Prize Creative Idea Challenge was made possible by the generous donation and commitment of Bob and Eleanor Preger. Robert Preger spent 25 years in the software industry. He was part of the original management team at Oracle in 1980. He and his wife Eleanor, who endowed the Creative Idea Challenge, have lived in Incline Village since 1987 and been active supporters of Sierra Nevada University for many years.