SNC’s Marketing major supplements a broad-based core of 12 business courses with a curriculum designed by the Chief Marketing Officer of a Fortune 100 corporation.

The curriculum is crafted to prepare graduates for careers involving such activities as market research, customer need and market assessment, segmentation, delivery systems, sales techniques, advertising and promotion, use of social networking and other new media channels, branding, pricing strategy, and competitive positioning.  Courses develop knowledge and skills that are equally applicable to for-profit and non-profit enterprises.

Ask a question:

Kendra Wong
Chair, Department of Business
kwong@sierranevada.edu
775-831-1314 x7494

Marketing Curriculum Requirements
Students must take MATH 251 (Statistics) to fulfill their General Education Math requirement
Lower Division Business Core Credits
ACCT 204 Financial Accounting 3
ACCT 205 Managerial Accounting 3
ECON 101 Principles of Microeconomics 3
ECON 102 Principles of Macroeconomics 3
GBUS 291,ENGL 304 or 240 Business Writing, Advanced Composition or Intro to Journalism 3
MGMT 260 Principles of Management 3
MKTG 201 Introduction to Marketing 3
Total Lower Division Business Core Credits 21
Upper Division Business Core Credits
BLAW 360 Business Law 3
INTB 320 Global Business Environment 3
INTB 370 Leadership in a Global Environment 3
INTB 417 Global Operations Management 3
BFIN 351 Corporate Finance 3
MGMT 430 Business Strategy 3
Total Upper Division Business Core Credits 18
Upper Division Marketing Requirements Credits
  Choose 21 credits from the following list:  
MKTG 301 Marketing Presentations 1
MKTG 302 Consumer Behavior 3
MKTG 310 Pricing Strategy and Tactics 3
MKTG 320 Competitive Strategy 3
MKTG 330 Advertising and Branding 3
MKTG 340 Social and Non-profit Marketing 3
MKTG 350 Online and New Media Marketing 3
MKTG 360 Ethnic and International Marketing 3
MKTG 370 Product Management/Development 3
MKTG 440 Marketing Research 3
Total Upper Division Marketing Credits 21
Total Business Credits 60
Business Concentration – Recommended for Graduate Programs (Choose 9 Credits of Upper Division Business Electives) 9
SNC CORE Curriculum 31
General Electives 29
  TOTAL DEGREE REQUIREMENTS 120