SNC’s Marketing major supplements a broad-based core of 12 business courses with a curriculum designed by the Chief Marketing Officer of a Fortune 100 corporation.

The curriculum is crafted to prepare graduates for careers involving such activities as market research, customer need and market assessment, segmentation, delivery systems, sales techniques, advertising and promotion, use of social networking and other new media channels, branding, pricing strategy, and competitive positioning.  Courses develop knowledge and skills that are equally applicable to for-profit and non-profit enterprises.

Ask a question:

Kendra Wong
Chair, Department of Business
kwong@sierranevada.edu
775-831-1314 x7494


Lower Division Business Core

Students must take Math 251 (Statistics) to fulfill their General Education math requirement.

ACCT 204 Financial Accounting 3
ACCT 205 Managerial Accounting 3
ECON 101 Principles or Microeconomics 3
ECON 102 Principles or Microeconomics 3
GBUS 291, ENGL 240, or 304 Business Writing, Intro to Journalism or Advanced Composition 3
MGMT 260 Principles of Management 3
MKTG 201 Introduction to Marketing 3
Total Credits  21
Upper Division Business Core
BLAW 360 Business Law 3
INTB 320 Global Business Environment 3
INTB 370 Leadership in a Global Environment 3
INTB 417 Global Operations Management 3
BFIN 351 Corporate Finance 3
MGMT 430 Business Strategy 3
Total Credits 18
Business Concentration - Recommended for Graduate
(choose 9 credits of Upper Divisions Business Electives)
(9)

 Marketing Requirements

Must have 18 credits from the following:

MKTG 301 Marketing Presentations 1
MKTG 302 Consumer Behavior 3
MKTG 310 Pricing Strategy & Tactics 3
MKTG 320 Competitive Strategy 3
MKTG 330 Advertising & Branding 3
MKTG 340 Social and Non- Profit Marketing 3
MKTG 350 Online & New Media Marketing 3
MKTG 360 Ethnic & International Marketing 3
MKTG 370 Product Management/Development 3
MKTG 440 Marketing Research 3
Total Credits 18

 

*Requirements listed above are based off the 2014-2015 Catalog, for other information check past catalogs or graduation requirements.