marketing
SNC’s Marketing major supplements a broad-based core of 12 business courses with a curriculum designed by the Chief Marketing Officer of a Fortune 100 corporation.

Marketing

The curriculum is crafted to prepare graduates for careers involving such activities as market research, customer need and market assessment, segmentation, delivery systems, sales techniques, advertising and promotion, use of social networking and other new media channels, branding, pricing strategy, and competitive positioning.  Courses develop knowledge and skills that are equally applicable to for-profit and non-profit enterprises.

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Kendra Wong
Chair, Department of Business
kwong@sierranevada.edu
775-831-1314 x7494

APPLY NOW!        ADMISSIONS

Lower Division Business Core

Students must take Math 251 (Statistics) to fulfill their General Education math requirement.

ACCT 204Financial Accounting3
ACCT 205Managerial Accounting3
ECON 101Principles or Microeconomics3
ECON 102Principles or Microeconomics3
GBUS 291, ENGL 240, or 304Business Writing, Intro to Journalism or Advanced Composition3
MGMT 260Principles of Management3
MKTG 201Introduction to Marketing3
Total Credits 21
Upper Division Business Core
BLAW 360Business Law3
INTB 320Global Business Environment3
INTB 370Leadership in a Global Environment3
INTB 417Global Operations Management3
BFIN 351Corporate Finance3
MGMT 430Business Strategy3
Total Credits18
Business Concentration - Recommended for Graduate
(choose 9 credits of Upper Divisions Business Electives)
(9)
 Marketing Requirements

Must have 18 credits from the following:

MKTG 301Marketing Presentations1
MKTG 302Consumer Behavior3
MKTG 310Pricing Strategy & Tactics3
MKTG 320Competitive Strategy3
MKTG 330Advertising & Branding3
MKTG 340Social and Non- Profit Marketing3
MKTG 350Online & New Media Marketing3
MKTG 360Ethnic & International Marketing3
MKTG 370Product Management/Development3
MKTG 440Marketing Research3
Total Credits18

 

*Requirements listed above are based off the 2014-2015 Catalog, for other information check past catalogs or graduation requirements.

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