The knowledge, skills, and creative drive
to innovate in the 21st century marketplace.


B.S.B.A. in Entrepreneurship

Find Your Opportunity

Entrepreneurship: “the pursuit of opportunity without regard to resources currently controlled.”

– Howard Stevenson (Harvard Business School)

Explore conceiving and launching new and innovative products, services, and companies. Build on the core business curriculum with topics including Lean Startup, Customer Development, Opportunity Recognition, Value Creation, Value Proposition Design, Market Identification, Entrepreneurial Finance, New Product Adoption, Disruptive Innovation, and Intellectual Property.

Learn the process of entrepreneurship – how to self-assess your commitment and resources, strengthen your tolerance of ambiguity, recognize opportunities and risks, assess ideas, seize the sense of urgency, and mine your creativity. At SNC, we explore innovations in our curriculum just as we explore innovation in the business world.

SNC Tahoe Business Plan Competition: Solar Innovations

See how an idea to keep beer cold at the beach was developed into an award-winning business product to keep temperature sensitive vaccines cold for delivery in developing countries!

During the annual Business Plan Competition Series, student teams develop an initial idea through progressively more detailed and competitive iterations, with the possibility of earning substantial cash prizes along the way. We’re very proud of our students’ performance in regional competitions, where our teams regularly place against much larger schools like UNR and UNLV.

Real-Life Challenges

Your learning will be centered around real world projects and case studies. You will have access to the Reno area’s growing entrepreneurial “ecosystem”, and the surprisingly rich network of local expertise attracted by Lake Tahoe’s desirable lifestyle.

An internship with a local entrepreneurial business or social organization will be an integral part of your college experience.

“It’s technology married with liberal arts, married with the humanities, that yields us the results that makes our heart sing.”

– Steve Jobs

Your Career is Waiting

SNC Entrepreneurship students have gone on to join successful startups such as Polar Pro, the seller of GoPro and drone camera filters and accessories which raised $1 million on Shark Tank after less than 5 years in business, and Bristlecone Holdings, which develops technology to facilitate consumer credit in underserved markets. Others have started their own businesses, or purveyed their undergraduate internships into professional positions.

Ask A Question

Please see the GRADUATION REQUIREMENTS page for specific major course requirements.

Kendra Wong
Chair, Department of Business
775-831-1314 x7494

Rick Winfield
Program Chair, Entrepreneurship

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